User Experience Questionnaires: How to use questionnaires to measure the user experience of your products? - Paperback

by Martin Schrepp (Author)

A good user experience is extremely important for the success of an interactive product. It is therefore important for the design and improvement of the product to be able to measure this aspect. Different users often have strongly diverging opinions about the user experience of a product. Because questionnaires allow data to be collected from large samples with little effort, they are a very popular and widely used method for quantifying the user experience.This book is intended to help user experience researchers to use questionnaires in their research activities and to get the best out of the data. The book provides an overview of popular questionnaires and describes their basic concepts and structure. To help researchers to select the best questionnaire for their projects different common user experience qualities are discussed in detail. It is also described how to create new questionnaires that measure the relevant aspects of user experience. Specific guidance on data collection, data analysis, and presentation of results is also provided.