Web3 Marketing: A Handbook for the Next Internet Revolution - Hardcover

by Amanda Cassatt (Author)

THE ESSENTIAL WEB3 MARKETING BOOK

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Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.

Front Jacket

Web3 is more than just the latest crypto fad or blockchain headline. It represents a fundamentally new and exciting way of doing business on the internet. Those who buy and sell Web3 products and services need to combine their cutting-edge wares with novel methods for communicating with consumers and users.

In Web3 Marketing: A Handbook for the Next Internet Revolution, Founder and CEO of Serotonin--a world-leading Web3 marketing firm--Amanda Cassatt delivers an essential book for anyone trying to stake an early claim in the next era of the internet. The author goes beyond the sensational hype and headlines surrounding crypto and NFTs to dig into the real substance of the new technologies that will govern the owning, movement, and organization of value.

In the book, you'll find a remarkably clear and nontechnical guide to the history, key concepts, and ever-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, especially as it relates to the building of enthusiastic and evangelistic communities. You'll discover how Web3 opens a new digital frontier for products, services, and applications owned and controlled by creators, builders, and users.

From clear-headed explanations of what Web3 is, and how it differs from Web1 and Web2, to accessible introductions to Bitcoin, Ethereum, crypto, tokenization, the Metaverse, and more, Web3 Marketing demystifies how you can take advantage of cutting-edge strategies and tech to unlock new ways to market your products, services, and companies.

A can't-miss resource for professionals at any level of a Web3 career, as well as investors, entrepreneurs, and others exploring what this new technology might mean for their current or future businesses, Web3 Marketing is an insightful and intuitive discussion of the next internet revolution and how it will impact you.

Back Jacket

Praise for Web3 Marketing

"As ConsenSys' first CMO, Cassatt has long seen Web3 as a way for people to reclaim control of their digital identity and personal finance, and has deftly argued why a new power arrangement on the web is so critical to advancing the human condition."
--Joseph Lubin, Co-Founder of Ethereum and Founder and CEO of ConsenSys

"Web3 Marketing is accessible to students and professionals regardless of technical experience, who are interested in getting into Web3, opening up the intricate and sometimes complicated world of Web3 to vastly more people."
--Yorke Rhodes, Co-Founder, Blockchain at Microsoft

"The book I wish I had when creating Augur. This is the definitive book on Web3 marketing and an excellent intro to the blockchain space in general."
--Joey Krug, Chief Investment Officer at Pantera Capital, Co-Founder at Eco, Co-Founder at Augur

"Web3 Marketing is a crash course on the history of Bitcoin, and the rise of Ethereum and Web3--arming nontechnical marketers with the baseline knowledge needed to jump into the space."
--Kim Milosevich, Chief Marketing Officer, a16z crypto

"Cassatt's skill is in marketing, but in the crypto world, mission is fundamental, and she is that best kind of missionary: a clear and passionate advocate towards a better world. Readers will enjoy an authentic invitation into the future of consumer marketing in an open, borderless, user-owned economy."
--Erik Voorhees, Founder of ShapeShift

"Few people embody the spirit of the Web3 community better than Amanda Cassatt. Little surprise then that she's written the definitive book on marketing in Web3, which anyone working on building products and communities in the area should read."
--Glen Weyl, Author, Radical Markets

"This is a landmark book, in that it lays out in elegant, clear prose something which was previously an obsession for a small cadre of committed--and not always articulate--evangelists. Read this book, and whether or not you are convinced by Web3, you will at least--at last--have an informed opinion."
--Rory Sutherland, Vice Chairman, Ogilvy

Author Biography

AMANDA CASSATT is the Founder and CEO of Serotonin, the world's leading Web3 marketing firm and product studio. She was the Chief Marketing Officer for ConsenSys between 2016 and 2019, bringing Ethereum to market and helping to grow it into one of the largest and most robust blockchain ecosystems. She regularly speaks at global events and is featured in news outlets around the world.