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When Ads Work: New Proof That Advertising Triggers Sales - Paperback

When Ads Work: New Proof That Advertising Triggers Sales - Paperback

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by David M. Jones (Author)

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

Number of Pages: 232
Dimensions: 0.54 x 8.9 x 6.18 IN
Publication Date: October 01, 2006