You Can't Ride Two Horses With One Ass: And Other Wisdom for Creating a True Brand - Paperback

by Kurt Bartolich (Author)

What is the biggest threat to your business today? It's not disruption, competition or the economy. The enemy is between your ears. Innovation, scaling, partnerships, etc., can sabotage your brand's authenticity. Even your company mission can undermine it. You Can't Ride Two Horses With One Ass flips conventional thinking on its ear to teach you a new ethos: How to grow your business by protecting your brand's authenticity.